Multi-Channel fulfillment has a new guide for success, which is Amazon MCF now fulfilling orders through Shein, Walmart, & Shopify, turning shattered fulfillment into one operational control. Despite research displays improving said delivery time considerably boost demand & repeat purchases, quick delivery is a direct lever for your business growth. By utilizing Amazon Multi-Channel Fulfillment for sales channels not limited to Amazon, sellers have recorded an average 19% growth in sales, also lessened out of stock rates and improved inventory turnover by 12% from a single shared pool of inventory.
So if you want to sell on Shopify, Shein, TikTok Shop, Walmart, or any other marketplace, this is the update that you should do. By employing Amazon MCF encourages businesses to ease their fulfillment, boost sales through current channels, and quickly deploy in new online stores. In this blog, we will discover how Amazon MCF is going to impact the growth of the business. Let’s dive in.
For sellers handling shop fronts across Walmart, Shein, Shopify, & surpass, Amazon has provided to create fulfillment in a simple way. And even orders which are not from amazon marketplaces can utilize the similar inventory reserve, delivery promise, fulfillment flow, despite where the sales will appear. Let’s see how it operates for every channel.
If you are using fulfillment by amazon shopify, you can connect your Amazon Seller Central a/c and select Amazon MCF as your top fulfillment partner. The outcome: Shopify orders are packed, picked, shipped, & delivered utilizing Amazon’s network, with less setup & Prime-level delivery speeds.
Amazon MCF now formally supports Walmart Marketplace orders. So,you can choose either:
Each order fulfilled through MCF involves real-time tracking, carrier flexibility, & unbranded packaging, with no risking account dispute on Walmart.
You will soon be able to fulfill Shein orders directly through Amazon MCF, utilizing a new free application accessible in Seller Central, Shein Seller Hub, and the Supply Chain by Amazon portal. It means: quick deliveries, sync tracking, and no requirement to handle a separate warehouse only for Shein.
Amazon scaled multi-channel fulfillment collaboration wants to make a unified path that allows you to centralize inventory, reduce operational pull, and expand shipping.
Here we have provided fast hand-to-hand of what you can expect from these 3 fulfillment providers in 2025.
Amazon MCF The Most Desired Global Fulfillment Channel 2025

Shein doesn't provide a traditional multi-channel fulfillment network. Their internal service is private for sellers with $5M plus in annual profit. & work on a flat 10% commission. For many merchants, fulfillment is managed manually, unless they utilize MCF through Unicorn.
Related Read : Amazon Vs Temu Vs Shein: Choose Best Fit for Online Selling
Single Amazon multi-channel fulfillment inventory fulfills orders from Walmart, Shein, eBay, TikTok Shop, & more, lessing overstock risk, storage costs, & overselling errors.
Similar day & expedited shipping 97.2% timeliness accuracy scope now ranges 93% of US zip codes.
Little late shipment flags, less ODRs with 1 to 3 days delivery, better user transparency, & API-based monitoring for Walmart, Shein, & Shopify orders.
White-label packaging for eligible orders are now available to meet channel compliance & enhance user trust.
Less tech overhead, quick resolution, & unified logistics management, despite dealing with different 3PLs or separate integrations. You can utilize MCF plus Unicorn to:
When fulfillment fastens up, control has to be maintained. That is where Unicorn comes into the play. It fills the daily task of syncing, listing, tracking, & pricing across multiple marketplaces into a single system. It unites Amazon, TikTok Shop, Walmart, Shopify, eBay, & Shein into single operational Shein, TikTok Shop, Walmart, Shopify, and eBay into one operational loop that removes delays, duplication, and manual work.
Map features once and utilize them anywhere. Handle images, titles, pricing, & SKUs for every marketplaces from one dashboard.
Expand quickly with no tricking logins. Manage multiple TikTok Shop & Amazon accounts, and after that operate Walmart, Shein, eBay, shopify and amazon fulfillment, & more from a single control panel.
No-contact fulfillment accuracy with automated order processing, uploads, & MCF navigation through WebBee MCF connector.
See real-time inventory by fulfillment & warehouse center. Avoid overselling, manage SLA precision, & re-allocate stock automatically.
Obtain one source of authenticity across orders, products, & performance metrics. Verify what is pending, selling, & what requires action in real-time.

A medium-sized clothing seller already utilizing Amazon FBA wished to scale to TikTok Shop & Shein expansion before seasonal chaos, but handling stock, listings, & shipping manually was not expandable. Here is how you can simplify it.
Import Products Seamlessly via UniCon
Unicon dragged their current Amazon listings, images, SKUs, & inventory into a single dashboard, no entry or no CSVs.
Launch Across Multiple Marketplaces
Similar listings go live on TikTok Shop 7 Shein in a few taps, with inventory sync across every channel.
Automate Fulfillment with MCF
When you receive any new order, Amazon MCF manages each shipment. Picking, packing, & delivering with 97% on-time performance. Tracking & delivery updates will automatically sync back to UniCon.
One Dashboard for Complete Visibility
Each order, tracking ID, channel, seen in one display.
Outcome:
What used to take a lot of time, but now happens instantly? A single, collaborated flow from Amazon to Unicon to TikTok Shop/Shein/eBay/Walmart to Delivered.
Amazon MCF now formally supports orders from multiple marketplaces such as Shein, Shopify, Walmart, with given inventory, united tracking, & similar Amazon-grade delivery.
Is Amazon expanding Walmart, Shopify, Shein to multi-channel fulfillment scope?
Amazon Multi-Channel Fulfillment now formally encourages orders from Shein, Walmart, & Shopify, with combined inventory, unite tracking, & the similar Amazon-standard delivery agreement.
What is Amazon multichannel fulfillment?
Amazon MCF is a 3PL service that allows businesses to utilize Amazon’s fulfillment network & team of experts to pack, pick, ship, & deliver orders even from non-Amazon channels.
What are the advantages of MCF?
MCF creates it easily with simple, clear pricing with zero hidden fees, you just pay for storage & fulfillment. Varied from traditional 3PL pricing, our fulfillment fees include pick, pack, & ship.