Amazon MCF
Published:
February 26, 2026

Amazon MCF Expands Services Across SHEIN, Shopify, and Walmart

WB
WebBee Team
eCommerce Specialists
Amazon MCF Expands Services Across SHEIN, Shopify, and Walmart

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🔑 Key Takeaway
  • No monthly fee, more reliability: Not like Shopify's $29 per month program fee, MCF is pay-per-use, mainly engaging to periodic or development phase brands.
  • Big savings on high orders: Amazon MCF fall per-product fulfillment cost to $3.64 for 4 plus items. So, it is 48% affordable than per unit cost.
  • Better multi-channel similarity: Only MCF provides flexible support across Shopify, TikTok Shop, Walmart, Shein, & more from non-Amazon shop fronts from a single inventory pool.
  • Zero marketplace commission on MCF orders: Sellers prevent Amazon’s classic 8 to 15% referral fee when utilizing MCF for non-Amazon sales.

Multi-Channel fulfillment has a new guide for success, which is Amazon MCF now fulfilling orders through Shein, Walmart, & Shopify, turning shattered fulfillment into one operational control. Despite research displays improving said delivery time considerably boost demand & repeat purchases, quick delivery is a direct lever for your business growth. By utilizing Amazon Multi-Channel Fulfillment for sales channels not limited to Amazon, sellers have recorded an average 19% growth in sales,  also lessened out of stock rates and improved inventory turnover by 12% from a single shared pool of inventory.

So if you want to sell on Shopify, Shein, TikTok Shop, Walmart, or any other marketplace, this is the update that you should do. By employing Amazon MCF encourages businesses to ease their fulfillment, boost sales through current channels, and quickly deploy in new online stores. In this blog, we will discover how Amazon MCF is going to impact the growth of the business. Let’s dive in. 

What’s Changed: Amazon MCF Now Goes Beyond Amazon

For sellers handling shop fronts across Walmart, Shein, Shopify, & surpass, Amazon has provided to create fulfillment in a simple way. And even orders which are not from amazon marketplaces can utilize the similar inventory reserve, delivery promise, fulfillment flow, despite where the sales will appear. Let’s see how it operates for every channel. 

For Shopify merchants

If you are using fulfillment by amazon shopify, you can connect your Amazon Seller Central a/c and select Amazon MCF as your top fulfillment partner. The outcome: Shopify orders are packed, picked, shipped, & delivered utilizing Amazon’s network, with less setup & Prime-level delivery speeds. 

For Walmart sellers

Amazon MCF now formally supports Walmart Marketplace orders. So,you can choose either: 

  • Or use an integration partner like WebBee to automate the entire flow
  • Manually create fulfillment requests inside Amazon Seller Central

Each order fulfilled through MCF involves real-time tracking, carrier flexibility, & unbranded packaging, with no risking account dispute on Walmart.

For SHEIN sellers

You will soon be able to fulfill Shein orders directly through Amazon MCF, utilizing a new free application accessible in Seller Central, Shein Seller Hub, and the Supply Chain by Amazon portal. It means: quick deliveries, sync tracking, and no requirement to handle a separate warehouse only for Shein. 

Where Amazon MCF Makes the Biggest Impact?

Amazon scaled multi-channel fulfillment collaboration wants to make a unified path that allows you to centralize inventory, reduce operational pull, and expand shipping. 

The Price Benefit

Here we have provided fast hand-to-hand of what you can expect from these 3 fulfillment providers in 2025. 

Amazon MCF The Most Desired Global Fulfillment Channel 2025

2025 Fulfillment Pricing Comparison: Amazon MCF, WFS, and Shopify

Why Shein Isn’t Included in This Chart?

Shein doesn't provide a traditional multi-channel fulfillment network. Their internal service is private for sellers with $5M plus in annual profit. & work on a flat 10% commission. For many merchants, fulfillment is managed manually, unless they utilize MCF through Unicorn. 

Related Read : Amazon Vs Temu Vs Shein: Choose Best Fit for Online Selling

The Pros and Considerations

Multi-Channel Fulfillment from a Single Inventory Pool

Single Amazon multi-channel fulfillment inventory fulfills orders from Walmart, Shein, eBay, TikTok Shop, & more, lessing overstock risk, storage costs, & overselling errors. 

97%+ On-Time Delivery Performance

Similar day & expedited shipping 97.2% timeliness accuracy scope now ranges 93% of US zip codes. 

Unified SLAs with Automated End-to-End Tracking

Little late shipment flags, less ODRs with 1 to 3 days delivery, better user transparency, & API-based monitoring for Walmart, Shein, & Shopify orders. 

Unbranded Packaging Now Available

White-label packaging for eligible orders are now available to meet channel compliance & enhance user trust. 

One Partner, Multiple Sales Channels

Less tech overhead, quick resolution, & unified logistics management, despite dealing with different 3PLs or separate integrations. You can utilize MCF plus Unicorn to:

  • Fulfill orders automatically through MCF
  • List items once through Amazon
  • Sync to any other platforms such as Shein, walmart, TikTok Shop

UniCon: A Unified Commerce Hub for the Multi-Channel Future

When fulfillment fastens up, control has to be maintained. That is where Unicorn comes into the play. It fills the daily task of syncing, listing, tracking, & pricing across multiple marketplaces into a single system. It unites Amazon, TikTok Shop, Walmart, Shopify, eBay, & Shein into single operational  Shein, TikTok Shop, Walmart, Shopify, and eBay into one operational loop that removes delays, duplication, and manual work.

Core Capabilities

Centralized Product & Listing Management

Map features once and utilize them anywhere. Handle images, titles, pricing, & SKUs for every marketplaces from one dashboard. 

Multi-Account, Multi-Channel Support

Expand quickly with no tricking logins. Manage multiple TikTok Shop & Amazon accounts, and after that operate Walmart, Shein, eBay, shopify and amazon fulfillment, & more from a single control panel. 

Automated Day-to-Day Operations

No-contact fulfillment accuracy with automated order processing, uploads, & MCF navigation through WebBee MCF connector. 

Advanced Warehouse & Inventory Control

See real-time inventory by fulfillment & warehouse center. Avoid overselling, manage SLA precision, & re-allocate stock automatically. 

Unified Reporting, Smarter Decisions

Obtain one source of authenticity across orders, products, & performance metrics. Verify what is pending, selling, & what requires action in real-time.

How You Can Take Advantage of This Shift?

A medium-sized clothing seller already utilizing Amazon FBA wished to scale to TikTok Shop & Shein expansion before seasonal chaos, but handling stock, listings, & shipping manually was not expandable. Here is how you can simplify it. 

Import Products Seamlessly via UniCon

Unicon dragged their current Amazon listings, images, SKUs, & inventory into a single dashboard, no entry or no CSVs. 

Launch Across Multiple Marketplaces
Similar listings go live on TikTok Shop 7 Shein in a few taps, with inventory sync across every channel. 

Automate Fulfillment with MCF

When you receive any new order, Amazon MCF manages each shipment. Picking, packing, & delivering with 97% on-time performance. Tracking & delivery updates will automatically sync back to UniCon.

One Dashboard for Complete Visibility

Each order, tracking ID, channel, seen in one display. 

Outcome:

  • No manual uploads
  • Single inventory fueling all channels
  • less cancellations & happier users
  • 2 to 3 day delivery time

What used to take a lot of time, but now happens instantly? A single, collaborated flow from Amazon to Unicon to TikTok Shop/Shein/eBay/Walmart to Delivered.  

Conclusion: Quick Take for Sellers on the Go

Amazon MCF now formally supports orders from multiple marketplaces such as Shein, Shopify, Walmart, with given inventory, united tracking, & similar Amazon-grade delivery. 

  • Why it is important: Sellers can now expand Prime-level fulfillment, 97%+ on-time, 2 day delivery speeds, enhancing conversion & user retention across marketplaces.
  • The opportunity: Single inventory can now access each shop front.

  • The deliberation: Fulfillment cost layout & packaging choices differ by channel such as Walmart WFS vs. MCF. Sellers must range listing, pricing, order syncing, & eligibility before expanding.
  • The solution: Utilize UniCon, WebBee united commerce center, to connect every marketplaces, sync inventory, & navigate each order via Amazon multi channel fulfillment from a single dashboard.

FAQs

Is Amazon expanding Walmart, Shopify, Shein to multi-channel fulfillment scope?

Amazon Multi-Channel Fulfillment now formally encourages orders from Shein, Walmart, & Shopify, with combined inventory, unite tracking, & the similar Amazon-standard delivery agreement. 

What is Amazon multichannel fulfillment?

Amazon MCF is a 3PL service that allows businesses to utilize Amazon’s fulfillment network & team of experts to pack, pick, ship, & deliver orders even from non-Amazon channels. 

What are the advantages of MCF?

MCF creates it easily with simple, clear pricing with zero hidden fees, you just pay for storage & fulfillment. Varied from traditional 3PL pricing, our fulfillment fees include pick, pack, & ship. 

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