Google Merchant Center: Get Your Digital Product Ready For Selling
Published:
October 30, 2025
Get 3 Months of Free Subscription to MapMyChannel *
* (T&C Apply) *
Published:
October 30, 2025
You know this feed when you search on Google for something to buy? That’s powered by Google Merchant Center. FYI, Google can display each and everything from Google Shopping results to YouTube videos, and more. The online businesses can leverage this variability and make Google work for their beneficial cause. But what makes Google work for everyone, from a small boutique to a large retailer? And sometimes, you don’t need a gigantic budget to appear in the searches powered by Google Merchant Center. That’s flexibility and accessibility. Before stepping into the process of getting digital products ready for selling on Google, let’s first understand what benefits the Google Merchant Platform will serve you.
The platform allows businesses to promote their products to potential customers and drive sales. It also helps boost website traffic and sales. If you are a Google Merchant, you can leverage:
1. Increased Visibility: Google pushes your products into the feed every time a user searches for similar products to yours. Shoppers can check product images and prices before clicking on the URL to purchase the product.
2. Organic Exposure: The platform doesn’t cost businesses a cent for displaying products in organic listings. You save on your finances and get a “free” exposure.
3. Easy & Effective Advertising: Merchants can connect Google Ads to create targeted Google Merchant Center ads that put your products in the forefront of potential buyers.
4. Local Shopping: Brick-and-mortar stores can increase in-store visits by communicating about their in-store products, opening and closing times, etc.. Nearby customers prefer to look for details about the stores before actually visiting the store.
5. Performance Insights: It allows sellers to monitor sales and generate insights on best-selling products to manage inventory effectively.
6. Seasonal Flexibility: It enables quick adaptation to trending marketing demands during holidays or peak festive seasons.
It takes just a few steps to get started with the Merchant Center. Follow along and set up your account from zero:
1. Create Account: Visit Google Merchant Center and sign in with a Google account. Create a new Merchant account. Get started with the website URL or physical address (if any) and add other business details such as business name, country, and time zone. Accept the terms of service.
2. Verify and Claim Website: Verify the website URL to confirm the ownership and operation. Choose any of the following methods to verify:
3. Configure Business Information: Add business address, contact information, store name, description, logo, business images, customer service policies, and other crucial details to complete this step. Set up shipping settings with rates, delivery times, and methods. Add tax information based on region and return policies.
4. Choose Programs: Select the preferred program:
5. Install Conversion Tracking: Set up conversion tracking through Google Ads or Google Analytics. This helps in understanding products that drive actual sales.
6. Add Products: Connect e-commerce stores like Shopify to Google Merchant Center for automatic product syncing. In case there is no e-commerce platform, add products manually by clicking “Add new products”. Provide necessary details for each product, such as title, description, high-quality image, product category, price, and targeted country.
7. Review and Manage Products: Submit products for review and wait for a reply from Google. This can take a couple of days to ensure that products meet Merchant Center’s policies. Check the Diagnostics tab for disapprovals or policy issues.
8. Market Products: Free listings will appear in Google search results when users search for them. Merchants can also run paid campaigns to increase visibility. The online sellers pay only for clicks and engagement, and not search results.
Billions of purchase-focused searches happen on Google every day. If merchants can have their products properly formatted, Google is ready to stream those products in front of potential customers. Visibility is the key to mastering the art of a successful business. It is not only desirable but also crucial to inspire customers to invest in your products.
However, online sellers can encounter common errors during their setup on Google Merchant Center. To avoid disapproval, let’s take a good look at such errors and try to avoid them.
1. Missing information like size, GTIN, or brand.
2. Product URL leads to a 404 page or a different item
3. Products that are prohibited or restricted
4. Low-quality images or images with watermarks
5. Difference between the feed price and the website price
6. Improperly formatted CSV files or XML syntax problems
7. Website verification failure due to incorrect implementation of verification methods
8. Mismatches between the claimed website and actual ownership
9. Mismatches between account details and website information
The process can seem massive, but the outcome is competitive. The e-commerce businesses that highlight their products are more prone to drive better sales than those that don’t. Plus, Google Merchant Center doesn’t cost anything for surfaces. The rule to win over is to be different than competitors. Invest in professional product photography, create engaging product titles, keep prices in check, maintain inventory stock levels, and focus on easy navigation to make a difference. Moreover, WebBee is a pre-built applications that connects multiple e-commerce platforms on a single dashboard to avoid inventory mismanagement and allows real-time tracking with detailed, insightful reports.
Got queries on creating a Google Merchant Center account or Contact Us, and we will address your queries at the earliest.
%2C%20Color%3DNegative.svg){kind=small}
