How to Start Selling on TikTok Shop?
Published:
July 2, 2025
Get 3 Months of Free Subscription to MapMyChannel *
* (T&C Apply) *
TikTok is a one-of-a-kind platform that has turned its viewers into consumers for businesses who wish to sell while creating content. Unlike traditional e-commerce platforms, TikTok Creator Marketplace gives its sellers a chance to connect with its audience and build an emotional connection with them. Sellers have a more creative space where they can grab the attention of their customers with engaging videos and unique content. While selling on TikTok Shop is all enticing, there are many questions in the minds of sellers regarding the selling process. This blog is going to solve all those queries step-by-step, so stay tuned and read it till the end for pro tips to boost your sales on TikTok Shop.
There are two types of sellers on TikTok Shop who make sales on the social commerce platform. Here are details on the two types of sellers:
These are the sellers who sell their products on TikTok Shop, and they are registered as merchants. They are required to either set up a new Business account or switch their existing account to a seller account. There, the seller fills in the ‘Seller Information’. If you have an established business, go for the same name for your TikTok Shop, but if you are starting new, frame a relatable yet striking name for people to remember better.
TikTok affiliate marketing is an ideal way of monetizing a TikTok Account. With this, sellers can earn commission on the existing products listed by the merchants by promoting them through links featured in their videos. These sellers receive a commission every time a product is sold through the link mentioned in their video.
To know if you are eligible for setting up a TikTok Shop for your business, you have to fulfill these three basic requirements:
As a TikTok Shop seller, one needs to have a Business Account as it gives them access to all the exclusive TikTok Shop features. Even if someone holds a personal TikTok account already, they have to either switch it to a business account or just make a new one. Business account has access to the data and analytics, which can help them to grow their business.
Sellers also have to see if TikTok Shop is available in your region. TikTok Shop is undoubtedly growing steadily, but it is still not there in many parts of the world. It is available in the United States, the United Kingdom, Germany, Indonesia, Vietnam, Thailand, Malaysia, the Philippines, and Singapore. The sales platform is present in Spain and Ireland in an invite-only format.
And then, the Seller needs to check with the content and product guidelines of TikTok Shop. These guidelines are very strict; hence, the seller needs to comply with these guidelines at any cost. Also, note that only creative heads can make sales on TikTok Shop and grow in the long term. In Addition to this, TikTok keeps on making changes to these guidelines regularly, so one has to stay informed at all times.
TikTok Shop can be easily set up in seven simple steps. Follow this procedure to launch your shop:
Firstly, the seller needs to choose their nation of origin from the listed options to sign up with the TikTok Seller Center. This is necessary to make sure that the business complies with the regulations laid out by the nation. Once done, the seller just has to sign up using a TikTok Account, email, or phone number.
Next, the seller needs to provide information like the legal business name, Employment Identification Number etc. This information has to be submitted irrespective of the fact that the seller is setting up shop for a registered business or as an individual seller. This allows TikTok to analyze the legitimacy of the business.
The next step is to enter the required information for the pickup or warehouse address for the store. This contains the area, street address, postcode, and a designated person's contact details. Sellers also have to provide a return address for pickup.
The following step is to understand the terms and conditions of TikTok. TikTok functions strictly on these terms and conditions hence, the seller has to responsibly adhere to them. Click "Start Your Business" to begin the setup process after reading and comprehending the terms and checking the corresponding box.
Once agreed to the terms and conditions, the seller has to verify the identity and business details. Now, they have to go to the TikTok Seller Center home page and click on “Verify document”. Now, the seller has to upload:
Click "Submit" to finish the process.
To handle returns and manage transactions, a bank account must be linked. Now visit the main page of TikTok Seller Center and select "Link Bank Account". Here, you have to fill in the bank information, including the account number, name, and related email.
Finally, the sellers can list the products to make sales. To start with, visit the TikTok Seller Center page and go to the “Product Management” tab. Now, if the seller wishes to add new products, they need to fill up the required information like the product name, category, price, and a brief description after clicking on "Add Product". Make it a point to add clear images to attract customers.
For most sellers on TikTok Shop, increasing sales without TikTok Ads is a big challenge. But it is not as difficult as it may sound. Sellers just require the right strategy for TikTok product promotion. Here’s what sellers can do for a better TikTok shoppers’ engagement strategy:
TikTok has launched Ad Assistant, Ads Manager, which is an AI-powered tool for sellers to take guidance from regarding advertisement campaigns, optimization, and data analysis. Sellers can activate the bot with a simple click on the icon. Depending on the objectives of the campaign, it can act on their behalf and make strategic recommendations for targeting, bidding, and other areas. Moreover, it enhances marketing in real time by:
Customer support plays a major role when it comes to a successful online business. TikTok has launched an AI assistant for this as well, known as the Seller Assistant for TikTok Shop. The tool is supported by the information from TikTok Shop Academy, which includes best practices and data insights helping sellers for the betterment of performance through real-time recommendations. Using this tool, sellers can get useful insights so that they can drive their business in the right direction for growth in sales and revenue.
TikTok Shop is unique in comparison to other sales platforms due to its content and audience engagement strategy. Live shopping allows the sellers to engage their customers better with the display of products and features on live streaming. Also, while live streaming, sellers can offer a special discount that can be availed while the live stream is going on.
TikTok Shop is not just another e-commerce site, it's an online space for content creators. So, as a seller as well, one can only win hearts and create a fan base if their content is attractive and unique. Sales can only be boosted if the customer is glued to your page and if they can build a connection with the videos. Once that is done, the right services and timely deliveries can win the seller as the customers they want.
TikTok Shop is a well-established e-commerce platform for sellers with creative heads and impressive marketing techniques. But for most sellers who are selling on TikTok Shop, deliveries and global fulfillment are pressing concerns, making it difficult for them to expand their business. This is where Amazon MCF by WebBee for TikTok Shop comes into the picture. Amazon MCF by WebBee allows you to integrate TikTok Shop with Amazon MCF for smooth fulfillment of orders supported by automation. The application gives you time and space so that you can think and create better content for your TikTok page to attract customers, rather than spending time with fulfillment problems daily.
If you have any doubts related to TikTok Shop fulfillment automation or 3PL fulfillment-related issues, kindly Contact Us here or drop us an email. Our team of experts will connect with you shortly.
%2C%20Color%3DNegative.svg){kind=small}
