Attention!!! The festive season is here, and shoppers are waiting for attractive sales on various products. As an online seller, this season has brought many opportunities for you - the Black Friday sales or the Cyber Monday sale, to influence people to make more purchases, hence more revenue!! Are you also excited about the upcoming occasions and selling digital products to make more profits? 

If you are also an ecommerce seller or want to step into online selling business, this is the best time to make maximum profits from these seasonal sales! In fact, now merchants can follow a few simple tips to enhance their sales 10X. But!! You have to prepare and plan all strategies so that there is no operational hurdle, and it is easier to maximize profits. Want to know how? Stay with us and read the blog! 

8 Black Friday Sales Tips & Plan for Online Sellers

Here is the Black Friday preparation checklist (which is going to be live on 28 November 2025), sellers have to complete if they want to utilize these sales to their full potential. 

1. Open a Sales Channel 

Do you have a product that can make a grand entry in the digital shops? Black Friday sale and all other upcoming sales offer the best opportunity to build an ecommerce platform and begin selling. 

2. Tap into the Global Market 

If you had been limited to the US or any one specific country, take one step ahead and start selling in multiple marketplaces, as the Black Friday Sale is popular in many countries such as the UK, Canada, Australia, and many others. Decide where you want to expand and look for local 3PLs that can fulfill orders efficiently. 

3. Leverage Multi-Channel Selling

Still selling on one e-commerce platform? Sellers present various sales such as Oktoberfest, Thanksgiving, and Black Friday on multiple sales channels, which help them generate more revenue. So if you are a Shopify seller and want to take advantage of the Amazon Black Friday sale or Walmart Black Friday sale, this is the best time to expand your online territory. Analyze which channels can offer the maximum benefits and how easy they are to begin. Take your time and decide wisely!

4. Analyze Previous Sales Records

Before making any decision regarding sales, it is important to have a look at the previous trends. Dig out all the data so you can decode the following: 

A. Which product performed better in what location? 

B. Which marketing technique benefited you the most, or 

C. What amount of inventory was sufficient to fulfill orders?  

Once you have made a yearly analysis, this information will help you predict what the next course of action will be in the upcoming sales. 

5. Inform the Manufacturer

Now that you have the numbers about the probable stocks, contact the manufacturer way before, so they can start manufacturing the items in the stipulated time, and you can fulfill all the orders without getting out of stock. 

6. Research About Your Audience

Targeting the right audience is quite important to increase sales, as it converts traffic into purchases. Therefore, start researching what your targeted audience requires. It will have a crucial role in the following processes: 

A. Product Listing, 

B. Marketing, and 

C. Making a Sales Strategy

7. List Products in Advance

So now that you have decided the sales channels and marketplaces you are going to target, it is time to list products on each of them beforehand. Utilize the present time in gathering all the information about your product and how to utilize it in the product listing. Make the information more catchy and incorporate relevant keywords in the product description and title to increase their visibility. 

8. Plan Your Marketing Strategy

Before the inception of the sale, sellers must start marketing the product and make their customers aware of the sale. Here are a few Black Friday marketing strategies 2025 they can try: 

A. Influencer Marketing 

Social commerce is gaining popularity and therefore, sellers can collaborate with a social media influencer who talks about the products and their utility to make the audience aware of them in the upcoming sales. 

B. Prepare Ads 

Online merchants can use Google Ads or make Black Friday ads for the online store to increase traffic by attracting shoppers with online trending products. 

C. Email Marketing 

This is also a good method to inform existing customers and potential shoppers about the sale offers. Sellers can make creative newsletters or brochures and circulate them through email. Also, they can create Black Friday campaigns 2025 and send emails to engage customers throughout the sales process. 

How to Overcome Operational Challenges During Festive Sales?

You might have prepared the best for all the upcoming Great Festive Sales, such as

1. Black Friday Sale

2. Thanksgiving Sale 

3. Oktoberfest

4. Movember

5. Cyber Monday 

6. Christmas Shopping Season 

BUT! It does not matter how well-prepared you are, there will always be operational challenges that may hinder the sales process. Therefore, let us have a look at the following issues and how you can tackle them effectively: 

1. Bulk Order Management

Every sale generates a large number of orders, which can become very difficult to manage manually. Hence must look out for automated tools that help manage bulk orders effectively. 

2. Inventory Management

As the orders increase, that too from different locations, managing inventory becomes a headache for sellers. They can get into a situation like an Out-of-Stock, which may fail the order. This issue can be easily resolved if they utilize the real-time inventory sync feature that keeps them updated with the latest stock amount. 

3. Order Failure

An order failure worsen the customer experience as they would have spent hours before clicking on the Buy Now button. Therefore, in case an order fails, the sellers must be notified so that they can take necessary action to improve the customer experience. 

4. Payment Process

Sellers must choose a suitable payment gateway that is efficient to handle all the transactions without any lag. Customers may face an issue of payment deduction, while the same is not synced with the order, which can also lead to order failure. Hence, they have to integrate with a reliable payment gateway and channel such as PayPal, Stripe, or others. 

5. Taxation and Prices

Merchants can even connect the sales channel with NetSuite ERP to manage dynamic pricing and taxes levied on the product. They can also deploy NetSuite integrator - a third-party software to simplify all functionalities. 

6. Delivery Delays

There are many reasons for the delay in order delivery, but the major one depends on the type of carrier. Sellers can look for local 3PLs in each country to expedite the delivery process. 

7. Return/Refund Management

This process involves the following:

A. Logistics, 

B. ERP, and 

C. Payment Channels, 

Therefore, it is important to sync all these processes using RMA functionality to make this process faster and enhance customer satisfaction. 

Black Friday - Sell Smarter & Boost Sales 10X 

The upcoming sale season is full of various opportunities for sellers, as they can experiment with their new products and enhance sales of their existing items. This is the time to grow and expand without limitations! Do not forget to take the customer feedback to improve every coming sale. Operational management can also be enhanced using e-commerce integration software, and connect sales channels with Amazon MCF, FBA, NetSuite ERP, 3PLs, and other fulfillment providers. WebBee integrations can help you automate all ecommerce operations and make this sales season much more profitable. 

Have doubts? Contact Us to know more about how you can make the best use of this sale season!!