Are you tired of making strategies to increase the average order value (AOV)? Looking for an effective plan to boost sales and increase revenue? Upselling is the technique that can help effectively increase not just sales but also the average order value. So, every time a customer purchases a product, they also buy related items. If you are a Shopify seller using NetSuite ERP for order fulfillment and management, stay tuned to the blog as we will help discover the benefits of upselling and how it can be managed seamlessly through automation using the Robust NetSuite Integrator. 

What is Upselling? 

It is a sales technique used by the sellers to convince customers to order a high-priced item or products related to the existing order. Let us understand this with an example: 

Suppose a customer visits the Shopify store and purchases a smartphone with an order value of $ 1,000 that comes with the following specifications- 

• 30 megapixel camera, 
• 256 GB of storage space, 
• 08 GB of RAM, and
• 5,000 mAh battery

As soon as the customer proceeds to checkout, a message appears about another smartphone with better features (pointed below) at a slightly higher price of around $1200.

• 50 megapixel camera, 
• 256 GB of storage space, 
• 12 GB of RAM, and
• 5,500 mAh battery

Most sellers provide some offer on this product (in this case, let it be $100, making the final cost price $1100), which influences them even more to buy it. This increases the order value (in this case, it increased from $1000 to $1100), helping the sellers generate more revenue and hence more profit.  

Let us take another example to understand how upselling can be done differently. Suppose the same customer buys a smartphone worth $1000, and during checkout, he gets a recommendation of accessories such as a phone cover, charger, and data cable. Generally, a shopper buys these products along with the main item (in this case, it is the phone). Even if the buyer selects only one product, let us say, a charger worth $50, it will increase the order value by $50. Hence, the order that previously had an order value $1000 is now $1050. This is the power of upselling! 

Why Should Shopify Sellers Utilize the Benefits of Upselling? 

One of the major advantages that upselling offers to the Shopify store owners is to increased order value and, hence, more revenue. These benefits are not limited to just monetary value but even improved operations and customer satisfaction. Let us have a look at the following perks that Shopify sellers can leverage through upselling: 

1. Inventory Optimization with Reduced Storage Fee

Suppose two products take the same space in the warehouse, but one is pricier and the other is cheaper. Let us assume the same two smartphones discussed above, having the same storage fees but differing in price. In this case, the cheaper one sells out easily, making the warehouse charges lower, and the costly one stays in the warehouse for a longer period, which increases the storage charges. With upselling, customers can be prompted by the high-priced smartphone. Thus, it helps sell the slow-moving inventory faster and even reduces storage fees. 

2. Product Bundling for Clearing Overstocks 

As we discussed above, higher-priced items are generally sold in smaller quantities. Apart from upselling individually, they can be clubbed together with the main item, which is bought by the customer. Suppose a shopper wants to buy a printer, then you may sell the ink colours, which are individually high-priced, but a small discount can be added to them to clear the stock. If you think that handling and managing these product bundles is tricky, then it may be automated through NetSuite Integrator by WebBee. 

3. Increased Profitability

Every online seller knows that making a profit in eCommerce is not just about selling products at a higher price. Multiple factors affect the profitability, and hence, they have to use tactics that reduce these dynamic factors, such as storage, transportation, and other fees. Upselling is one such strategy that helps sellers increase profits as they 

• Increase average order value 
• Reduce warehouse fees 
• Optimizes Inventory 

4. Improved Customer Insights

Upselling basically provides a choice to the customers. Many times, they come across a new alternative through upselling that they had not thought of initially. Their interaction and behaviour with these options help sellers understand customers and products quite well. They can know if their upselling product has good potential and if they can market it well to increase sales. They can also know what their customers want and may make slight changes in their product prices or specifications to enhance sales. 

5. Enhanced Customer Lifetime Value

Upselling helps the shoppers invest in high-priced products that generally have better functionality for a longer time. This improves their impression of your brand and products, which enhances their experience, and hence, they are more likely to buy frequently. 

6. Cost-Effective Customer Acquisition

Every seller knows how hard it is to acquire new customers. In fact, it is much easier to sell products to existing customers as compared to new ones. Why? That's because they are familiar with your brand and products. Hence, existing customers increase order value and product sales when they are projected to upselling. 

7. Competitive Edge with Educational Upselling

Upselling is not just about selling costly products to customers to increase the average order value. It offers an opportunity to build trust with customers by educating them on why they should go for a different product. You can provide them with an expert recommendation that enhances their trust and confidence. Customers love to be guided about the options they have and what could be a better choice to make an informed decision. Hence, upselling, if done more in an educative way, brings long-term customers. 

How AutoRimShop Increased Shopify Sales with Upselling? 

Now you know how beneficial upselling is for increasing revenue and making an eCommerce business more profitable. Many sellers believe that upselling can lead to more operational issues, and they do not utilize its potential, which makes their growth stagnant. One of our clients also had a similar line of thought. Let's have a look at its journey:

AutoRimShop is a leading e-commerce seller for automotive wheels and rims, but this was not always the case. They also faced issues of low sales of costly products, which increased their storage charges, thus dropping profitability. Therefore, they started upselling their products and soon witnessed an exponential growth in sales and the average order value. As they were scaling, they encountered new challenges related to the operations. Like most sellers, they were also handling all their operations manually, which was creating obstacles in their growth. That is when they decided to automate upselling and other eCommerce operations through Robust NetSuite Integrator by WebBee to fulfill orders faster and generate more revenue. This is not just the case of AutoRimShop, but many online sellers who are unable to utilize the full potential of upselling due to a lack of technical support. All they need to do is to leverage the power of automation, which makes their processes more efficient. 

Future Prospect of Upselling: Driving Growth & Satisfied Buyers

Upselling has been a successful marketing and selling strategy for sellers to enhance their business growth. This is going to sustain even in 2025 and the coming years. To differentiate themselves from others, Shopify sellers can focus on the following: 

• Understand customers' needs to offer them exactly what they are looking for.
• Pitch upselling at the right time so it can bring better results.
• Deploy technologies such as AI, machine learning, and mobile for achieving faster results.
• Focus on customer-aligned personalization for targeted selling with greater value.
• The primary goal should be offering value to customers rather than forced selling.

If a Shopify retailer works in the right direction, post-purchase upselling will not just transform their business but also increase revenue while making customers happy. 

So what are you waiting for? Let upselling drive your business to the next level and leave behind operational issues for us to manage using automation. Contact us to know more about our Shopify NetSuite Integration and how we can help your enterprise grow today, tomorrow, and every day!

FAQs(Frequently Answer Questions)

1. Can sellers sync upsell orders from Shopify into NetSuite?

Robust NetSuite Integrator helps Shopify sellers sync all orders in real-time.

2. Can sellers track their inventory? 

Our app offers real-time inventory sync that helps you track stocks in all locations. 

3. How much do sellers have to pay for Shopify NetSuite connector? 

Here is the detailed pricing of the same. You can also try it free for 14 days period.

4. How to integrate Shopify store to NetSuite ERP seamlessly?

Robust NetSuite Integrator by WebBee instantly supports Shopify NetSuite integration for e-commerce management.