Think Beyond Amazon Prime Day! Start Multi-Channel Selling
Published:
September 26, 2025
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Table of Content
Amazon Prime Big Deal Day sale 2025-26 is no less than a festival for sellers and buyers. It comes with various discount offers that boost sales and help generate more revenue for the sellers. Many merchants think that Amazon is the only way to grow their sales, even after having stores on other sales channels or any e-commerce website. But that's not the truth! Multi-channel selling enables sellers to reach a broader audience and establish a global customer base. They can take advantage of this sale and increase product sales on multiple sales channels without worrying about operations. This blog will tell you exactly how they can do it. So stay tuned!
This is a special sale offered by Amazon for customers who have a Prime membership. This year, in 2025, it is going to occur on 7-8 October. It is a great opportunity for the merchants to boost sales and generate higher revenue.
Though Amazon is quite trustworthy among the shoppers, from the seller's viewpoint, it poses many challenges.
Amazon has a huge competition for similar products, as every seller wants to be on Amazon. It forces them to sell products at lower rates to gain more visibility.
Due to high competition among sellers and Amazon's high order processing fees, the profit margins of sellers are reduced, which limits their e-commerce business growth.
Unless you are using the Amazon Blank Box feature, which is quite costly for sellers, you do not have any control over the branding.
Amazon charges huge fees for selling products on its websites. This also reduces the profit margins of sellers.
It charges very high fees for shipping orders and even additional fees for remote locations. Therefore, the Amazon Prime Big Deal Day can definitely boost sales, but it will also take a major chunk of your profit!
Yes! This is what you have been looking for! Actually, if a seller is completely dependent on Amazon for selling products, they might struggle to build a reputable brand of their own. Reason? They do not have a branding opportunity, plus, even branding requires financial resources, and its major component goes to the Amazon fulfillment fee. Let's understand this through a use case:
Suppose a seller decides the marked price of the product is $100 and sells it at $80 on Amazon due to high competition. Out of this $80, he roughly has to pay $20, and the seller is left with only $60.
Let's say, to woo the customers to other sales channels such as Shopify, WooCommerce, BigCommerce, Temu, TikTok, and many others, the seller decides to sell at the same price i.e., 80 only. But this time, there is no extra 20 to be paid. Instead, they can integrate their sales channels with any 3PL and save a big chunk. Suppose it lowers it to 10, which means now the new amount sellers will receive is 80-10=70. It is an addition of $10 to the overall revenue!
The selling price is now $75, and the 3PL fulfillment fee is $10. So the seller receives 75-10=65. This is still $5 more than that in Case 1 above. This is how sellers can take advantage of e-commerce multi-channel selling using 3PL integration.
This Amazon sale is a good opportunity for sellers to attract customers on other platforms. With similar rates or even lower, they can make huge profits. Even then, many sellers take a step back as they face many challenges while fulfilling their orders through other channels. Let's have a look at a few of them:
This is the biggest challenge for sellers, as managing inventory manually from the Amazon warehouse to a different channel is quite difficult. This leads to inaccurate inventory calculations, which in turn leads to mismanagement.
Due to inaccurate information about inventory in the warehouse, the same is reflected in the Shopify store, e-commerce website, or other sales channels. If sufficient inventory is not available in the warehouse and the same is not updated on the e-commerce platforms, it leads to situations like Overselling.
Many times, the shoppers order the product as they see the inventory is available, but later they get to know that the order is cancelled due to a lack of stock.
When merchants sell on other channels and operate manually, it delays order fulfillment, which even impacts customer satisfaction. Lost excitement? Does multi-channel selling only come with operational issues? Is there no solution? Well, there is! And its automation!! Let’s explore how it can be utilized in the next section!
Sellers can utilize the power of automated tools, such as Amazon MCF by WebBee, that integrate sales channels with 3PLs and fulfillment providers. Here is what transforms the e-commerce operations:
The biggest advantage of selling on Amazon is that it manages inventory efficiently and updates it in real-time. This way, sellers can prevent out-of-stock and overselling situations. Now they can leverage the same for Shopify, TikTok, or even a custom website. They can deploy automation using an integrator and manage inventory effectively. This Amazon Prime Day, take a step forward for multi-channel integration and forget about inventory issues.
Set a particular amount of inventory as a buffer so you can get a reminder when the stock levels reach the set limit. You can continue receiving orders, and simultaneously, inventory can be refilled to avoid stockouts.
Do not waste your inventory on fulfilling orders that are unpaid or partially paid. This feature helps sellers hold such orders for fulfillment up to 72 hours. This has dual benefits:
1. Avoid Financial Losses
2. Wise use of inventory to avoid stockouts
While you sell on Amazon, only Amazon FBA can be leveraged for order fulfillment. However, multiple 3PL integrations using a connector can help automate order fulfillment on any sales channel.
Manage all integrations on a single platform that help in:
1. Saving Time
2. Efficient Management
3. Making Better Decisions
Besides automation and advanced functionalities, WebBee integrations platform offers various advantages for eCommerce sellers in expanding their business.
Do not waste the potential for purchase increase during seasonal sales, such as:
In fact, utilize your own store or e-commerce website to boost sales without paying a hefty price for Amazon.
With easy 3PL integration, merchants can sell and deliver orders worldwide and expand their business globally.
With various advanced and automated inventory management functionalities, sellers can maintain their inventory efficiently to sell on multiple platforms.
Want to generate high revenue with upselling and virtual bundling? We automate these features so you can utilize them to increase the cart value.
Seasonal sales on Amazon are actually the best time to brand yourself! With automated discount mapping features, you can provide attractive offers to your customers and deliver orders with customized branding labels.
So we can conclude that if you are an online merchant and sell on platforms other than Amazon as well, the upcoming Amazon Prime Day sale is the best time to brand yourself. Integrate Shopify, TikTok Shop, BigCommerce, Temu, or any platform you sell on with 3PL using WebBee integrations and automate all e-commerce operations efficiently.
Have any questions? Contact Us to know more!
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