Top 7 Amazon MCF Features: Transforming Fulfillment Strategy
Published:
November 19, 2025
Amazon MCF is one of the most popular fulfillment partners for eCommerce sellers across the globe. It allows the sellers to leverage the vast-fulfillment network of Amazon, the biggest of all e-commerce stores. Its global fulfillment and expert service allows sellers to not just fulfill orders but also the customer requirements like 2-day delivery. E-commerce website integration with Amazon Multi-Channel Fulfillment further amplifies sales and business efficiency due to the features provided by MCF, which will be discussed in the this blog.
Multi-Channel Fulfillment gives eCommerce sellers a chance to use the fast, reliable and cost competitive delivery partner for sales channel other than Amazon itself. It allows sellers to use the logistics network of the ecommerce giant to fulfill orders, also the inventory stored for Fulfillment by Amazon (FBA) can be used to deliver orders. Using a single source of inventory locations, sellers can execute complete order fulfillment process.
Here are the top seven features of multi-channel fulfillment by Amazon, which sellers need to know for successful integration into the business:
Amazon integrations for fulfillment gives sellers the ability to deliver faster, even to consumers on different sales channels. Order can be delivered in as quick as 2 days (expedited) or three business days (standard). This is where customer satisfaction peaks.
Prices can easily be figured out from Amazon Seller Central. The service has no long term contracts or hidden fees. Sellers simply have to pay for picking, packing and shipping depending on their products.
Selling on different sales channels is easily supported by Amazon integration. Sellers can integrate multiple e-commerce stores like Shopify, WooCommerce, Walmart, eBay etc. They also get an option to build custom integrations.
Amazon fulfillment app allows the sellers to manage their inventory efficiently. Sellers can simply use their inventory stored with Amazon to fulfill their orders across different sales channels and avoid the mandate to store the products in different geo-locations.
While customers keep wondering about the status of their order, the e-commerce selling platform updates them without the seller having to intervene. This helps sellers in improving the quality of customer service.
Sellers are able to give their customer estimate for exact date of deliver due to order automation. This helps in increasing the conversion rate and sales on the website as customers are lured with clarity and transparency of details.
While certain sales channels have limited geographical reach, the fulfillment service is spread across the globe. Different Amazon marketplaces like Amazon US, Amazon UK, Amazon AUS and more can be targeted with the use of this fulfillment platform.
The fulfillment support from Amazon gives sellers a set of advantages mentioned below:
While sellers face issues related to scaling due to geographical limitations, Amazon MCF gives them access to wider marketplaces across the globe through which they can serve a much larger audience and earn higher profits.
Customer service and satisfaction is bound to shoot upwards as sellers integrate their stores with Amazon’s fulfillment. Sellers will be able to use 1950+ delivery stations supported by real-time tracking and notifications.
The power of automation allows the sellers to actually work on other aspects of business rather than focusing on order fulfillment. They have time spare to them for strategizing and planning for different sale seasons of the year.
Sellers can get benefit from Amazon’s bulk shipping discounts and lower their fulfillment costs, which otherwise might be higher. This brings better service out of lower price, hence the profitability and sales go high while the cost remain low.

Amazon MCF by WebBee supports seamless integration of these features with effective data synchronization. Sellers can use the facilities provided by Amazon MCF and automate the entire process. Here’s what all can the integration software do for your business:
The application supports integration of more than one Amazon marketplaces(US, UK, AUS, FR, GB, CA, DE, EU, ES, IN), so inventory can be managed, fulfillment can be taken care of and tracking on global scale is not so much of an effort.
Sellers can get a detailed view of the Amazon fees applied on their account so there is clarity of expenditure. This enables the seller to stay informed and make decisions which are cost effective and best for the business.
Listing products on a different platform can take forever, with Amazon MCF by WebBee seller can directly export their product list from Amazon to the other sales channel(Shopify, TikTok Shop, Temu, eBay, WooCommerce). This is an important feature that not just saves time but also creates uniformity.
eCommerce business owners can put the fulfillment of orders on hold for a specified time period. With this, consumers get a chance to make some alterations to the order while sellers can prepare the order well.
This is one of the most important features, using which sellers can send unbranded packaging while using the expert service of Amazon for efficient delivery. Hence, consistency can be maintained and sales channels like Walmart do not object this fulfillment method.
Sellers can route their orders from Amazon’s fulfillment arm to other non-Amazon 3PL provider. Hence, the support expands to more experts and larger geographical area.

Amazon MCF is not just another fulfillment service, it is an effective way to deliver goods to the customers. And with a simple integration using Amazon MCF by WebBee, sellers can automate and add much more features and utility to this service. The application is designed to make end-to-end process seamless and effortless. Sellers can connect different online stores without having to go through a lengthy or complicated process of custom integration. It is a fit-for-all software, that serves all the eCommerce sellers.
Amazon MCF delivers orders as quickly as possible. It offers two types of deliveries: Standard, which is in 3 business days and Expedited which is in 2 business days.
Yes, Amazon shares the tracking information to the customers irrespective of the sales channel.
Yes, sellers can manage their Amazon inventory effectively with the use of Amazon MCF partner.