How did Podium Brand Group enhance its multi-brand eCommerce business with BigCommerce Amazon Integration through MapMyChannel by WebBee?
Podium Brands Group is a collection of well-crafted brands that aspire to deliver products for which the consumers are intensely passionate. They have the focus to create and manage brands that are customer-specific. At present, they have five amazing brands that are committed to delivering best-in-class products to their customers. Their designs are thoughtfully designed and cater to customers of various ages and regions.
They had the vision of delivering products that their customers wanted, focusing on giving exquisite experiences.
Quality Products - No compromise with the quality of products! The main purpose of creating this group was to offer products without hampering quality to enhance customer satisfaction.
Sustainability - Podium Brands Group understands its responsibility towards the environment and hence makes use of all opportunities that help improve the planet.
It began in 1994 by a mother who wanted comfortable shoes for her baby. She crafted the designs and used materials that provided comfort and flexibility to her baby’s feet.
Swims - Swim the Aesthetic Way
This brand helps you get swimwear that is not just stylish and fascinating but also comfortable and looks aesthetically pleasing.
Zanella - Style Your Dress with Elegance
Zanella - an Italian brand that deals in trousers, shirts, and sports coats that redefine your style. Bring elegance with comfort to your fashion statement.
Cloudveil - Your Attire in the Mountains
Born in the mountains, Cloudveil makes honest, durable, everyday apparel from flannels, jackets, shirts, and pants, specially designed for mountain townfolk.
Piloti - Clean, Classic, Elevated Apparel & Shoes
Piloti commits to offering exceptional craft with unmatched quality with its varied range of footwear, t-shirts, and accessories.
Podium Brand Group’s vision was clear as they wanted to collaborate with brands that resonated with their communities. Though they had already partnered with many brands that aligned with their vision and mission, they were facing technical challenges that restricted their growth. Let us see what the exact hurdles they had to overcome:
Managing various brands simultaneously is not an easy task, as it comes with various operational challenges. They required a solution that could manage multiple stores with ease. As they grew, the traffic increased, which helped get more orders. Though it was a good sign for Podium, technical lag was keeping them behind.
Because it was not a single brand and they shipped to multiple locations, this posed a challenge to manage inventory across various locations. They did not have real-time access to the stocks which escalated the issue further as they kept facing overstock-outs or overstock issues.
Since they did not have real-time access or a dashboard that could bring up the data in a cohesive way, they could not get an idea of how they were performing. This way, they could not get proper insights, and they could not make better decisions that would help businesses grow.
Because of the above issues, they could not process the orders efficiently, as sometimes they faced inventory issues, or they did not have real-time access, which delayed order processing. This led to unsatisfied customers and negatively affected the brand value.
Despite facing technical challenges, Podium Brand Group did not stop there and looked for solutions that would help them overcome these challenges. This is when they came across MapMyChannel by WebBee and utilized its BigCommerce Amazon integration, which implemented its smart functionalities to make operations more efficient.
This was the most important feature they implemented with BigCommerce Amazon Integration. With this unified platform, they integrated all their brands and could manage them effectively. They could now track all the information of all their partner brands.
Half of the issues that Podium Brand Group was facing were due to unsynchronized inventory management. With real-time inventory sync, it effectively maintained its stock accurately, and it never had to face such issues anymore. Not only this, but it minimized the losses that resulted from inventory mismanagement.
In today’s digital era, Podium could not access real-time data insights, which impacted their business strategy. With BigCommerce Amazon Integration through MapMyChannel by WebBee, they can now not only get important information but also analyze it for better business understanding and strategize the future course of action effectively.
Initially, Podium Brand Group was doing everything manually, which delayed the order processing, and other technical incapabilities also contributed to the same. The time for order processing dropped drastically by deploying automation.
With sheer will and technical backing by WebBee, Podium Brand Group underwent several changes that transformed its operations and took it to the next level. It unlocked the growth by streamlining the operations, and they were finally able to make their customers happy. Let us have a look at what transformations they experienced:
The first change they experienced was in the optimization of inventory. The stock levels were always in sync and were updated on BigCommerce. This way, customers had updated information on the stocks, and the order never got canceled due to a lack of products. It improved the customer experience to a great extent and made their community stronger.
Due to manual operations, Podium Brand Group was unable to match customer expectations as it made several inaccuracies and delays in fulfilling orders. They soon witnessed a transformation in the entire order fulfillment process after utilizing BigCommerce Amazon Integration. They deployed automation, which made order fulfillment fast and efficient.
Podium Brand Group wanted a collaboration of multiple brands that could impart value to their customers. However, this is where they lag in managing these brands. But with the transformation through BigCommerce Amazon Integration, they got technical advancement, and finally, they were able to manage these brands together.
This case study reflects the importance of technical advancement for any company to grow. Podium Brands Group had the vision to deliver quality products to their customers through multiple brands. However, the technical inefficiencies affected their operations, which limited their growth. As Podium Brands Group scaled, they required technical backing, and that is when they chose BigCommerce Amazon Integration through MapMyChannel by WebBee.
We helped them with implementing smart features that streamlined their business operations and made their customers experience quality services along with quality products. If you are also looking for a reliable integrator that can help you utilize the power of sales channels and fulfillment partners effectively, then WebBee Global is here to help you. Our integration services make it easy for eCommerce sellers to scale and deliver better.
So do not wait anymore! Contact us now and explore our integration services that help you take the next big leap in your business.
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