Episode 7 | 27 Jan 2026 | 42 min

Winning India's Fashion Market Ft. Dheeraj Bhatia ‪@MrbuttonIn‬ | eCommerce Talk with WebBee

In this exciting episode of eCommerce Talk with WebBee, host AJ sits down with Dheeraj Bhatia to decode what it truly takes to build and scale a successful fashion brand in India.

A Jain
Collaborating to create ideas

From understanding Indian consumer behavior and branding strategies to supply chain execution, digital growth, and marketplace expansion — this conversation uncovers real-world insights on how to win in India’s highly competitive fashion market.

🔍 What you’ll learn in this episode:

✅ How to build a strong fashion brand identity in India

✅ Key challenges faced by fashion startups and how to overcome them

✅ Scaling operations, fulfillment & omnichannel growth strategies

✅ Customer experience and retention in fashion eCommerce

✅ Marketing, pricing, and positioning strategies that work

✅ Future trends shaping India’s fashion industry

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