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In this episode of eCommerce Talk with WebBee, Abhishek Jain(AJ) Founder of WebBee, sits down with Jatin Khurana, Founder of Papboo, to uncover the story behind a stationery brand that’s anything but ordinary. ✨📘
Starting with just ₹5,000 and zero design skills, Jatin shares how he built Papboo, a designer stationery brand known for personalized diaries, notebooks, and planners made with premium materials. From idea to execution, this conversation dives deep into the realities of bootstrapping a brand from scratch.
Jatin also reveals the meaning behind the name “Papboo”—where Pap comes from Paper and Boo comes from Book—and how every new product launch became a learning experience that shaped the brand’s growth.
🎯 What you’ll learn in this episode:
How to build a designer brand without design expertise
Bootstrapping a business with limited capital
The story and philosophy behind the Papboo brand name
Lessons from launching and iterating new products
Mistakes, learnings, and growth as a D2C founder
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