How to enable WFS to Walmart marketplace?
Published:
July 9, 2025
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Walmart opened its first store in 1962, and since then, it has opened 24 stores, becoming a household name not only in the United States but in 19 nations across the globe. Its expansion has not been limited to the brick-and-mortar stores; they have also spread their wings in the online space. Today, Walmart Marketplace in the e-commerce industry needs no advertising as the name itself is the foundation of trust for consumers buying from the stores for generations. With its well-established consumer base and popularity, the online store provides an ideal space for sellers looking to expand into top-tier US states, such as New York, San Francisco, Los Angeles, Chicago, and others. Where end-to-end delivery could pose an issue, the e-commerce marketplace came up with Walmart Fulfillment Services (WFS). This blog will elaborate on how you can enable WFS to Walmart.
It is a fulfillment service provided by the e-commerce giant, Walmart. Sellers can enable the same for end-to-end delivery service throughout the WFS logistics network. They provide storage, warehousing, inventory management, and fulfillment services through Walmart Fulfillment Centers, which take care of the fulfillment process. A common myth amongst sellers is that they can only fulfill Walmart orders through WFS.
Myth Buster: WFS Shipment also acts as a cost-effective order fulfillment service provider for different sales channels across the United States, leveraging its efficiency across different e-commerce platforms through a 3PL integration plug-in.
While the shipment service might look like just another fulfillment service, it brings an exceptional list of benefits to the business. Here’s how the service is special:
Walmart seller can convert its consumers more easily, as the service gives their products ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags on the website. These tags assure consumers and build the much-needed trust. Also, the improvement and visibility, and search ranking play a vital role in product sales and the improvement of conversion rate.
If compared with market prices, WFS is around 15 percent cheaper, providing better order management services. Also, the Walmart inventory management is an add-on feature that attracts the sellers as they no longer have to worry about stocks and their numbers. The e-commerce giant equips the sellers with all the necessary features needed for final, proficient delivery of goods.
Returns and refunds are not just frustrating but also critical to manage. This is the point where a customer can be turned into a loyal customer. As the sellers sync Walmart orders with WFS, their return process becomes easy due to the efficient team working for the e-commerce platform, taking care of the customer queries.
Customer satisfaction is linked to two primary factors:
As both the pointers on the checklist a ticked away, customer satisfaction is assured.
The next concern would be linking the e-commerce marketplace to the fulfillment service. Here goes a simplified version of the procedure:
The first step is to create an Account in the Seller Center, but those with an existing account just have to add:
Under the WFS section of the Seller Center.
Next is to add or convert products to Walmart-Fulfilled listings. Here, the seller just has to enter some additional information regarding the items for easier storage and shipment.
Further, the seller needs to confirm the listed items and their respective prices before sending them to the fulfillment centers. Next, they will receive the location when the seller has to send inventory to Walmart WFS for fulfillment.
Afterwards, the seller has to send the products to the designated location. Once received at the location, delivery to the final consumers generally takes 2 business days.
The fulfillment service has now taken the complete responsibility of storage, packaging, delivery, customer support, and returns, so the seller is just responsible for looking after the growing business.
Cost can make or break the deal for the sellers, and with Walmart, it is the deal maker as it offers the services at 15 percent lower prices in comparison to the market prices. This is how sellers calculate the fees:
Firstly, the calculation of the dimensions and weight needs to be done. Oversized items need an additional fee for fulfillment, which goes like this:
Secondly, the calculation of the item’s shipping weight has to be done.
This is the go-to table to figure out the fee structure:
For Big and Bulky items, the shipment freight is different. The item in this category has to fulfill one of the following (including packaging):
In this case, the fee would be $155 + $0.80 per lb. > 90lb.
As mentioned earlier, the sales channel has certain product requirements that needs to be fulfilled. Here’s the list of items not fulfilled by the fulfillment partner:
To sum it up, Walmart Fulfillment Service is a versatile fulfillment and delivery partner that is feasible and quick, providing end-to-end services to e-commerce sellers. The best part is that it is not limited to its parent sales channel. The services expand to multiple marketplaces channels, and you just require a compatible plug-in for WFS integration. MapMyChannel by WebBee is exactly what you need for such integration. It is not just another application; it is curated specifically to cater to business needs, such that the seller is no longer worried about the fulfillment procedure. It automates everything from order synchronization to shipment notification. So, you can hit the bull’s eye with a focus on strategizing and implementation.
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