Walmart WFS Empowering Online Marketplace Beginners with AI
Published:
September 16, 2025
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Published:
September 16, 2025
Are you a new seller who has just stepped into the world of eCommerce? Do you dream of omnichannel selling and offering a consistent experience to the customers? If you fall in this category, Walmart has something to make the dream come true. In its latest Marketplace Seller Summit, Walmart (WFS) has come up with a whole set of new tools, which promise to make the fulfillment process faster and help sellers reach an international audience. Can’t wait? Let’s discuss what these e-commerce innovations are and how they can help the budding digital merchants.
If you are a US seller, but want to make faster fulfillment across the globe, Walmart has the following new offerings:
Walmart is constantly innovating in AI to create smart tools that help increase the efficiency and accuracy of eCommerce processes. Let us have a look at it:
The new AI-powered listing tool helps sellers list single and bulk products automatically. This helps them in two ways:
A. Time is reduced in marketing the products
B. Increase the conversion rates
Customer satisfaction is quite important in scaling an eCommerce business, but understanding their queries and responding appropriately is equally difficult. Keeping this in mind, Walmart has developed a smart assistant which will assist the shoppers in the following-
1. Product Discovery
2. Shopping
3. Reorders
4. Returns
Even if you do not want to leverage WFS, Walmart offers shipping settings that can be automated, and hence, they can still deliver faster and accurately.
Initially, WFS(Walmart Fulfillment Services) offered next-day shipping only to a few cities, but now it has expanded its reach to the following metro cities, too:
1. Los Angeles
2. New York
3. Chicago
4. Houston
5. Atlanta
The new rates are significantly lower than those of other fulfillment service providers, making it an attractive choice for sellers. WFS makes an expedited delivery of an item weighing less than or equal to 6 oz for just $9.45. Such low rates will help sellers get a higher profit margin on selling a product.
Walmart has lowered the referral fee up to 100% for high-selling items across various categories.
A. Pet supplies have seen a reduction of 50% in the referral fees.
B. Sellers who deal in toys have to pay 0% referral fees. These incentives will help sellers save more in the coming peak season!
Want to scale to various eCommerce platforms without any fulfillment hassle? WFS has solutions for each of the following channels:
Do you own an eCommerce website, but the quest for a fulfillment partner seems never-ending? Such sellers can use WFS to fulfill orders from their own website. Yes! Now start your business and fulfill orders with WFS.
Want to leverage the established eCommerce platforms, including-
1. Amazon
2. eBay
3. Shein
4. Temu, and many others?
You can connect any of these channels and utilize WFS for order fulfillment on multiple marketplaces.
If you want to begin with the trending social commerce and are looking for a reliable fulfillment partner, Walmart Fulfillment Services (WFS) can certainly help. You can start selling on TikTok, Instagram, Facebook and other social media platforms, leaving the shipping on WFS. Therefore, new online merchants can utilize any one or all channels to begin selling and fulfill orders through WFS multichannel solutions.
Every new seller wants to utilize omnichannel selling because of its higher customer retention rate - more than 90%. They can provide a consistent experience to their customers, which helps them increase brand loyalty. Walmart has recently opened its new locations in Cypress and Texas that have digital QR codes for accessing the online items while being in-store.
We already discussed how cheap fulfillment costs are for digital merchants who want to leverage WFS, but what's even more interesting to know -
1. It does not charge referral fees for non-Walmart orders.
2. It offers order-level discounts, which means more orders can get you more discounts, and it's not limited to Walmart marketplace sellers only.
Unlike other major fulfillment service providers, WFS doesn't charge for the unbranded packaging. This helps retailers, especially the new ones, who struggle to get their brand noticed.
Want to automate and enable real-time inventory sync? Walmart allows various e-commerce API to help you connect any sales channel with WFS integration. Sellers can choose a reliable connector, such as WebBee integrations, for hassle-free order and inventory management.
WFS offers two delivery options to the digital merchants for order fulfillment:
1. Standard Delivery (3-5 Business Days)
2. Expedited Delivery (2 Business Days)
Online merchants can choose any alternative they find appropriate for their shipping needs.
Returns can be tiring, but Walmart makes it easier for you! How? Items can be returned to them by mail, and are further returned only if they follow your standards and rules.
Sellers can get access to various supply chain solutions that cater to different fulfillment needs. Here's what they can leverage:
1. Walmart Cross Border - for international shipping
2. Walmart Preferred Carrier Program, and many more!
1. Cost Saving: New Sellers look for a reliable shipping partner that can help fulfill faster and accurately at a low cost. WFS is certainly the one they are looking for!
2. AI Tools: These help digital merchants in reducing the time required for any operation, making them more efficient.
3. Ease of Selling: Order fulfillment is the biggest and most important part of digital commerce. While new virtual retailers can focus on growth, WFS eases their selling journey through efficient fulfillment.
4. Omnichannel Marketplace Solution: Want to make both digital and physical shopping easier for your customers? WFS has outstanding omnichannel solutions that help you manage selling 360°. How? It offers integration between online and in-store order and inventory management.
WFS has many offers, incentives, and features that can attract new online retailers, but is it really worth it? We are all aware of Amazon fulfillment services, and there's no doubt that they are top-notch! So why would someone opt for Walmart in the first place? We will discuss this later, but before this, let's understand why these two should be compared!
If we talk about the eCommerce platform comparison, no one even stands close to Amazon and Walmart. If we consider the data by Statista, 73% people have ordered at least once in a span of one year, from Amazon. This number is 51% for the Walmart online store. Interestingly, the next in the list is Target with just 26%. This suggests that more than half of the e-commerce space is occupied by Walmart and Amazon. This is what makes them a better choice than other options available. Let us have a look at what makes them unique and which one can be a better option for order fulfillment, especially from the new seller’s point of view.
Amazon MCF has much higher fees than Walmart WFS for products with similar weights. Here is the pricing structure of both platforms:
WFS Fee based on Shipping Weight
Here is the link to the Amazon MCF revenue calculator, which requires an Amazon Seller Central account. As a new seller, if you do not have one, you can find a rough estimate of the monthly multi-channel fulfillment fees. And here is the link to calculate the storage and fulfillment fees of Walmart.
Again, WFS offers a significantly cheaper storage facility to sellers, which can reduce a substantial burden for new online retailers.
Walmart Storage Fees
Amazon Storage Fees
Amazon MCF offers a blank box feature that gives sellers more freedom to pack their products, highlighting their brand. However, it charges a separate fee for the same, which new sellers might find difficult to pay. This is not the case with WFS! It offers generic packaging to the sellers for free.
Amazon has a wider range of customers, as there are about 180M+ Prime subscribers in the US alone, while Walmart+ has around 60M+ members.
Both Amazon and Walmart have omnichannel selling capabilities. Walmart has more physical stores that allow customers to experience in-store shopping. Also, it has lower fees than Amazon for the same. So, choosing between Amazon MCF and Walmart WFS is entirely up to the sellers. They can assess their business requirements and make a decision accordingly.
New sellers have many dreams before entering the eCommerce space. They want to streamline operations and grow faster, but all of this comes at a heavy price. Walmart has innovated AI tools that simplify operations and that, too, at a low cost. But Amazon can be a good choice if you have a substantial budget and want to go global. We are here to help sellers scale with Walmart Amazon integrations to make their journey easier. You can Contact Us if there are any questions regarding eCommerce. We will be happy to assist you!
Happy Selling!
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